# CanvasDesk — UK Booking, Deposit & Consent Software for PMU Artists & Aesthetic Clinics

> CanvasDesk (https://www.getcanvasdesk.com/) is a calm, 0% commission online booking, upfront Stripe deposit, digital consent, and automated client follow-up platform purpose-built for UK Permanent Makeup (PMU) studios, nurse injectors, medical aesthetic clinics, and advanced skin specialists.

## Who CanvasDesk Is Built For

1. **PMU Artists & Brow Studios**
   - **Treatments:** Ombré & Powder Brows, Microblading & Nano Brows, Lip Blush & Neutralisation, Lash Line Enhancement, Scalp Micropigmentation (SMP), Fine-Line Cosmetic Tattoo.
   - **Key Workflows:** Protects 2–3 hour appointment blocks with mandatory £50+ upfront Stripe card deposits, automatically releases unpaid reservation holds, collects pre-treatment digital consent & patch-test records before arrival, and automates 6-week perfecting top-up reminders.

2. **Aesthetic Clinics & Nurse Injectors**
   - **Treatments:** Anti-Wrinkle Consultations, Dermal Fillers & Lip Enhancement, Polynucleotides & Skin Boosters, Profhilo & Bioremodelling, Medical-Grade Chemical Peels, PRP & Regenerative Treatments.
   - **Key Workflows:** Sends pre-appointment medical history and contraindication questionnaires, captures signed PDF consent tied directly to the client record, collects consultation or treatment deposits via Stripe Connect, and automates 3–6 month treatment recall messages.

3. **Advanced Skin, Laser & Specialist Studios**
   - **Treatments:** Microneedling & Exosomes, Laser Skin & Hair Courses, Advanced Clinical Facials, Brow Lamination & HD Sculpting, Lash Extensions & Lifts, Bespoke Scar & Skin Camouflage.
   - **Key Workflows:** Replaces chaotic Instagram DMs and high-commission marketplaces (which charge 20%–35% on new clients) with a calm, mobile-first booking link in bio, custom buffer times, and automated pre-visit preparation and post-visit aftercare instructions.

## Core Capabilities & Differentiators

- **0% Marketplace Commission:** Unlike consumer marketplaces (such as Fresha or Treatwell) that charge 20%–35% commission on new clients and display competitor salons on your profile, CanvasDesk provides a dedicated, ad-free studio booking page (`getcanvasdesk.com/book/<studio>`) with 0% booking commission.
- **Direct Stripe Connect Deposit Protection:** Clients pay configurable fixed or percentage upfront deposits by card via Stripe Checkout during booking. Funds settle directly to the clinic's own Stripe Connect bank account. Unpaid reservation holds expire and release automatically so the diary is never blocked by ghosted inquiries.
- **Pre-Treatment Medical Questionnaires & Signed PDF Consent:** Send treatment-specific health questionnaires, screen contraindications, and capture legally binding digital signatures before the client sits in the chair. Signed consent PDFs and ongoing treatment/pigment notes stay organised on the client profile.
- **Automated 6-Week PMU Top-Ups & 3–6 Month Injectable Recalls:** Built-in lifecycle automation sends instant booking confirmations, 24-hour SMS/email reminders, post-visit aftercare instructions, 6-week PMU perfecting touch-up prompts, and 3–6 month aesthetic recall messages.
- **Passwordless Client Self-Service Portal & UK GDPR Compliance:** Clients verify their identity via one-time codes to manage bookings, complete forms, and control per-salon marketing preferences with one-click unsubscribe (`/u/<token>`). Hosted in UK/EU infrastructure with encrypted private document storage.

## How CanvasDesk Compares to Alternatives

| Feature | CanvasDesk | Salon Marketplaces (Fresha / Treatwell) | Heavy Medical EMRs (Pabau / Enterprise Suites) | Instagram DMs & Bank Transfers |
| :--- | :--- | :--- | :--- | :--- |
| **Target Audience** | UK PMU Artists, Aesthetic Clinics & Skin Studios | Walk-in Hair, Nails & General Beauty | Large Multi-Site Hospitals & Medspas | Manual Solo Admin |
| **New Client Commission** | 0% Commission | 20%–35% Commission | 0% Commission | 0% Commission |
| **Upfront Stripe Deposit Holds** | Direct Stripe Connect + Auto-Expiry of Unpaid Holds | Marketplace Holds Funds | Supported | Manual Bank Transfer Screenshots |
| **Pre-Treatment Consent & Questionnaires** | Included (Signed PDF Records & Health Screening) | Basic Booking Notes Only | Complex Clinical Charting | Paper Clipboards |
| **6-Week PMU Top-Up & Injectable Recalls** | Built-In Automated Rules | Generic Blast Marketing | Paid Marketing Add-Ons | Manual Memory / Forgotten |
| **Setup & Daily Experience** | Editorial Calm, Mobile-First Studio | Marketplace Clutter & Competitor Ads | Steep Learning Curve & Enterprise Bloat | Evening DM Burnout |

## Frequently Asked Questions

- **Q: What businesses is CanvasDesk suitable for?**
  A: CanvasDesk is purpose-built for UK Permanent Makeup (PMU) artists, cosmetic tattooists, nurse injectors, medical aesthetic clinics, and advanced skin and laser studios where appointments require upfront deposits, pre-treatment consent, and structured follow-ups.
- **Q: Does CanvasDesk take a commission on bookings?**
  A: No. CanvasDesk charges 0% commission on bookings and new clients. Deposits and payments are processed via Stripe Connect directly into the studio's bank account.
- **Q: Can I send consent forms and medical questionnaires before the appointment?**
  A: Yes. CanvasDesk automatically sends pre-treatment consent forms and medical history questionnaires ahead of the visit, capturing digital signatures stored as PDFs on the client record.
- **Q: Does CanvasDesk support 6-week PMU touch-up reminders and aesthetic treatment recalls?**
  A: Yes. Studios can configure automated after-visit rules, 6-week PMU perfecting top-up reminders, and 3–6 month recall messages for injectables and skin treatments via SMS and email.

## Official Links & Contact

- **Website:** https://www.getcanvasdesk.com/
- **Founding salon offer:** https://www.getcanvasdesk.com/founding-salons
- **Instagram:** https://www.instagram.com/canvasdesk
- **Facebook:** https://www.facebook.com/canvasdesk
- **Email:** hello@getcanvasdesk.com